TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Marketing models: multivariate statistics and marketing analytics 
SN  - 9781502901873
U1  - 658.8 22
PY  - 2015///
CY  - Australia, Mason, Ohio
PB  - South-Western, Cengage Learning
KW  - Marketing
KW  - Mathematical models
KW  - Statistical methods
KW  - Multivariate analysis
N1  - Includes bibliographical references (p. 199-200) and index; BBA
ER  -