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	1.	Differentiate or die : survival in our era of killer competition / by Jack Trout, with Steve Rivkin. by Trout, Jack Rivkin, Steve, 1947- Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, N.J. : John Wiley & Sons, c2008 Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 T859d 2008, ... Place hold Add to cart (remove)
	2.	The 22 immutable laws of marketing : violate them at your own risk / by Al Ries and Jack Trout. by Ries, Al Trout, Jack Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : HarperBusiness, c1993 Availability: Items available for loan: IBA Library (7)Location, call number: General Stacks 658.8 R559t 1993, ... Place hold Add to cart (remove)

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