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	1.	No cover image available Services marketing : people, technology, strategy / by Christopher Lovelock, Jochen Wirtz and Jayanta Chatterjee. by Lovelock, Christopher H Wirtz, Jochen Chatterjee, Jayanta Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: India : Pearson, c2006 Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 L944s 2006, ... Place hold Add to cart (remove)
	2.	No cover image available Principles of services marketing / by Adrian Palmer. by Palmer, Adrian Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, c2008 Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.8 P173p 2008. Place hold Add to cart (remove)
	3.	No cover image available Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, by Zeithaml, Valarie A [author.] Bitner, Mary Jo [author.] Gremler, Dwayne D [author.] Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Dubuque : McGraw-Hill Education, c2018 Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.8 G786s 2018, ... Place hold Add to cart (remove)
	4.	No cover image available Services marketing : integrating customer focus across the firm / by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2009 Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.8 Z48s 2009. Place hold Add to cart (remove)

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