Consumer behavior : concepts and applications / by David L. Loudon, Albert J. Della Bitta.

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Material type: Text

TextPublication details: New York : McGraw-Hill, c1993.Edition: 4th edDescription: xxiii, 788 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	IBA Library General Stacks	Fiction	658.834 L926c 1993 (Browse shelf(Opens below))	C-1	Available	00045477
Books	IBA Library General Stacks	Fiction	658.834 L926c 1993 (Browse shelf(Opens below))	C-2	Available	00045478
Books	IBA Library General Stacks	Fiction	658.834 L926c 1993 (Browse shelf(Opens below))	C-3	Available	00045479

Includes bibliographical references (p. 733-782) and index.

BBA.

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