Managerial economics : economic tools for today's decision makers / by Paul G. Keat, Philip K.Y. Young and Sreejata Banerjee.
Material type:
TextPublication details: New Delhi : Pearson; c2011.Edition: 6th edDescription: xxiii, 551 p. : ill. ; 25 cmISBN: - 978813173353
- 338.5024658 22
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Includes bibliographical references and index.
Introduction -- The firm and its goals -- Supply and demand -- Demand elasticity -- Demand estimation and forecasting -- The theory and estimation of production -- The theory and estimation of cost -- Pricing and output decisions : perfect competition and monopoly -- Pricing and output decisions : monopolistic competition and oligopoly -- Special pricing practices -- Game theory and asymmetric information -- Capital budgeting and risk -- The multinational corporation and globalization -- Government and industry : challenges and opportunities for today's manager -- Managerial economics in action : the case of the refreshment beverage industry.
MBA.
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