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Advertising & IMC : principles & practice / by Sandra Moriarty, Nancy Mitchell and William Wells.

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Material type: Text

TextPublication details: Boston : Pearson, c2012.Edition: 9th edDescription: 685 p. : ill. (chiefly col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IBA Library General Stacks	Fiction	658.827 M854a 2012 (Browse shelf(Opens below))	C-1	Available		00050352

Rev. ed. of: Advertising : principles & practice. 8th ed.

Includes bibliographical references (p. 631-640) and index.

MBA.

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