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1.
Selling today : creating customer value / Gerald L. Manning, Barry L. Reece. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2004
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.85 M284s 2004, ...

2.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2004
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 K848p 10th ed., ...

3.
Corporate Finance : Theory and Practice / by Aswath Damodaran. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley India Pvt. Ltd. , C2004
Availability: Items available for loan: IBA Library (10)Location, call number: General Stacks 658.15 D163C 2002, ...

4.
Principles of marketing / by Philip Kotler, Gary Armstrong. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2004
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8 K848p 2004, ...

5.
Strategies for marketing : 12 essential principles for winning the war for customers / by Gerald A. Michaelson With Steven W. Michaelson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : McGraw hill c2004
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.001A769C, ...

6.
Fundamentals of human resource management / by Raymond A. Noe ... [et al.]. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2004
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.3 N68f 2004, ...

7.
The origin of brands : how product evolution creates endless possibilities for new brands / by Al Ries and Laura Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperCollins, c2004
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.827 R559t 2004.

8.
Entrepreneurship : Theory process and practice / by Donald F Kuratko, Richard M. Hodgetts. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada : Sough-Western ; c2004
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 338.04 K96c 2008.

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