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040			_aDLC _beng _erda _cDLC _dBD-DhUIB
082	0	0	_a658.11 _223
084			_aBUS025000 _aBUS060000 _aPOL024000 _2bisacsh
100	1		_aThiel, Peter A. _9465
245	1	0	_aZero to one : _bnotes on startups, or how to build the future / _cby Peter Thiel with Blake Masters.
264		1	_aLondon : _bVirgin, _cc2014.
300			_a210 pages : _billustrations ; _c22 cm.
500			_aIncludes index.
520			_a"EVERY MOMENT IN BUSINESS HAPPENS ONLY ONCE. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won't make a search engine. And the next Mark Zuckerberg won't create a social network. If you are copying these guys, you aren't learning from them. It's easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. But every time we create something new, we go from 0 to 1. The act of creation is singular, as is the moment of creation, and the result is something fresh and strange. Zero to One is about how to build companies that create new things. It draws on everything I've learned directly as a co-founder of PayPal and Palantir and then an investor in hundreds of startups, including Facebook and SpaceX. The single most powerful pattern I have noticed is that successful people find value in unexpected places, and they do this by thinking about business from first principles instead of formulas. Ask not, what would Mark do? Ask: WHAT VALUABLE COMPANY IS NOBODY BUILDING? "-- _cProvided by publisher.
520			_a"Thiel starts from the bold premise that we live in an age of technological stagnation, even if we're too distracted by our new mobile devices to notice. Progress has stalled in every industry except computers, and globalization is hardly the revolution people think it is. It's true that the world can get marginally richer by building new copies of old inventions, making horizontal progress from "1 to n." But true innovators have nothing to copy. The most valuable companies of the future will make vertical progress from "0 to 1," creating entirely new industries and products that have never existed before. Zero to One is about how to build these companies. Tomorrow's champions will not win by competing ruthlessly in today's marketplace. They will escape competition altogether, because their businesses will be unique. In today's post-internet bubble world, conventional wisdom dictates that all the good ideas are taken, and the economy becomes a tournament in which everyone competes to reach the top. Zero to One shows how to quit the zero-sum tournament by finding an untapped market, creating a new product, and quickly scaling up a monopoly business that captures lasting value. Planning an escape from competition is essential for every business and every individual, not just for technology startups. The greatest secret of the modern era is that there are still unique frontiers to explore and new problems to solve. Zero to One shows how to pursue them using the most important, most difficult, and most underrated skill in every job or industry: thinking for yourself"-- _cProvided by publisher.
526			_aMBA.
650		0	_aNew business enterprises. _9466
650		0	_aNew products. _9276
650		0	_aEntrepreneurship. _9467
650		0	_aDiffusion of innovations. _9468
650		7	_aBUSINESS & ECONOMICS / Entrepreneurship. _2bisacsh _9469
650		7	_aBUSINESS & ECONOMICS / Small Business. _2bisacsh _9470
650		7	_aPOLITICAL SCIENCE / Public Policy / Economic Policy. _2bisacsh _9471
700	1		_aMasters, Blake _q(Blake G.), _d1986- _9472
942			_2ddc _cBK
999			_c233 _d233