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Marketing management : a strategic, decision-making approach /

Marketing management : a strategic, decision-making approach / by Harper W. Boyd, Jr. ... [et al.]. - 4th ed. - Boston, Mass. : McGraw-Hill, c2002. - xxi, 594 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0072315237 (alk. paper)

Subjects--Topical Terms:
Marketing--Management.

Dewey Class. No.: 658.8

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