All marketers are liars : the underground classic that explains how marketing really works- and why authenticity is the best marketing of all /
Godin, Seth.
All marketers are liars : the underground classic that explains how marketing really works- and why authenticity is the best marketing of all / All marketers tell stories by Seth Godin. - New York : Portfolio, c2009. - xviii, 220 p. : ill. ; 18 cm.
"First published in 2005 by Portfolio."
Includes bibliographical references and index.
9781591843030 1591843030
Marketing.
658.8
All marketers are liars : the underground classic that explains how marketing really works- and why authenticity is the best marketing of all / All marketers tell stories by Seth Godin. - New York : Portfolio, c2009. - xviii, 220 p. : ill. ; 18 cm.
"First published in 2005 by Portfolio."
Includes bibliographical references and index.
9781591843030 1591843030
Marketing.
658.8