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Marketing /

Berkowitz, Eric N.

Marketing / by Eric N.Berkowitz, Roger A. Kerin and William Rudelius. - 2nd ed. - Boston : Irwin, c1989. - xxv, 752p. : illas. ; 25 cm.

ISBN: 0256075131

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8

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