Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 900

003 - CONTROL NUMBER IDENTIFIER

• control field: BD-DhUIB

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20241202170435.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 241202|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: BD-DhUIB
• Transcribing agency: BD-DhUIB

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Brand management

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (BD-DhUIB)447: Duncan, Ton. 899, IMC using advertising and promotion to build brands /