Marketing management :  a strategic, decision-making approach / 
by Harper W. Boyd, Jr. ... [et al.]. 
 - 4th ed. 
 - Boston, Mass. :  McGraw-Hill,  c2002. 
 - xxi, 594 p. :  ill. ;  25 cm.  
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>
<br/><br/><label>ISBN: </label>0072315237 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8