00630cam a2200193 a 4500003000900000005001700009008004100026020002800067040002300095082001400118245010600132250001200238260004200250300003500292504005300327526000900380650002700389700002000416BD-DhUIB20210328112653.0010207s2002    maua     b    001 0 eng    a0072315237 (alk. paper)  aDLCcDLCdBD-DhUIB00a658.822100aMarketing management :ba strategic, decision-making approach /cby Harper W. Boyd, Jr. ... [et al.].  a4th ed.  aBoston, Mass. :bMcGraw-Hill,cc2002.  axxi, 594 p. :bill. ;c25 cm.   aIncludes bibliographical references and indexes.  aBBA. 0aMarketingxManagement.1 aBoyd, Harper W.