Godin, Seth. <br/><br/>
All marketers are liars :  the underground classic that explains how marketing really works- and why authenticity is the best marketing of all / 
 All marketers tell stories 
by Seth Godin. 
 - New York :  Portfolio,  c2009. 
 - xviii, 220 p. :  ill. ;  18 cm. 
<br/><br/> "First published in 2005 by Portfolio." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781591843030 1591843030 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8