TY - BOOK AU - Godin,Seth TI - All marketers are liars: the underground classic that explains how marketing really works- and why authenticity is the best marketing of all SN - 9781591843030 U1 - 658.8 22 PY - 2009/// CY - New York PB - Portfolio KW - Marketing N1 - "First published in 2005 by Portfolio."; Includes bibliographical references and index; MBA ER -