Berkowitz, Eric N. <br/><br/>
Marketing / 
by Eric N.Berkowitz, Roger A. Kerin and William Rudelius. 
 - 2nd ed. 
 - Boston :   Irwin,  c1989. 
 - xxv, 752p. :  illas. ;  25 cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>0256075131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8