Duncan, Ton. <br/><br/>
IMC using advertising and promotion to build brands / 
by Tom Duncan,. 
 - 1st ed. 
 - New york :  Macgrow hill. 
 - xxxii, 783p. :  illus. ;  27cm. 
<br/><br/>
<br/><br/><label>ISBN: </label>025621476-x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand management.
<br/><br/><label>LC Class. No.: </label>658.827 
<br/><br/><label>Dewey Class. No.: </label>