00581nam a22002177a 4500 BD-DhUIB 20241202170435.0 241202b |||||||| |||| 00| 0 eng d 025621476-x BD-DhUIB BD-DhUIB 658.827 22ed. Duncan, Ton. 899 IMC using advertising and promotion to build brands / by Tom Duncan,. 1st ed. New york : Macgrow hill. xxxii, 783p. : illus. ; 27cm. BBA Brand management. 900 ddc BK 447 447