TY  - BOOK
AU  - Keller, Kevin Lane.
AU  - Vanitha, Seaminathan.
AU  - Ambi M. G. Parameswaran.
TI  - Strategic brand management: building  measuring and managing brand equity
AV  - 658.827 
PY  - 2020///
CY  - India.
PB  - Pearson.
N1  - BBA
ER  -