| 000 | 00689cam a2200217 a 4500 | ||
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| 003 | BD-DhUIB | ||
| 005 | 20210328112653.0 | ||
| 008 | 010207s2002 maua b 001 0 eng | ||
| 020 | _a0072315237 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dBD-DhUIB |
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_a658.8 _221 |
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_aMarketing management : _ba strategic, decision-making approach / _cby Harper W. Boyd, Jr. ... [et al.]. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _cc2002. |
||
| 300 |
_axxi, 594 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 526 | _aBBA. | ||
| 650 | 0 |
_aMarketing _xManagement. _9127 |
|
| 700 | 1 |
_aBoyd, Harper W. _9234 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c118 _d118 |
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