000 00581nam a22002177a 4500
003 BD-DhUIB
005 20241202170435.0
008 241202b |||||||| |||| 00| 0 eng d
020 _a025621476-x
040 _aBD-DhUIB
_cBD-DhUIB
050 _a658.827
082 _222ed.
100 _aDuncan, Ton.
_9899
245 _aIMC using advertising and promotion to build brands /
_cby Tom Duncan,.
250 _a1st ed.
260 _aNew york :
_bMacgrow hill.
300 _axxxii, 783p. :
_billus. ;
_c27cm.
526 _aBBA
650 _aBrand management.
_9900
942 _2ddc
_cBK
999 _c447
_d447