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Strategic marketing management : planning, implementation and control /

Wilson, Rechard M.S.

Strategic marketing management : planning, implementation and control / by Richard Wilson, Colin Gilligan. - 3rd ed. - London : Routledge, c2005. - xii, 867p. : ill. ; 28 cm.

ISBN: 978075065938

Subjects--Topical Terms:
Marketing.
Portfolio.

Dewey Class. No.: 658.8009

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