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Consumer Behavior : Building Marketing Strategy /

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh, Amit Mookerjee. - 11th ed. - New Delhi : McGraw Hill, c2011. - xxix, 866p. : ill. ; 23 cm.

ISBN: 9780070682216

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Dewey Class. No.: 658.8342

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