Consumer Behavior : (Record no. 14)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210322133208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210308b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070682216 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIB |
| Transcribing agency | BD-DhUIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I. |
| 9 (RLIN) | 13 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behavior : |
| Remainder of title | Building Marketing Strategy / |
| Statement of responsibility, etc. | by Del I Hawkins, David L Mothersbaugh, Amit Mookerjee. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 866p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Motherbaugh, David L. |
| 9 (RLIN) | 14 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Amit, Mokerjee. |
| 9 (RLIN) | 15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 02/02/2013 | trim education | 658.8342C393 H314c 11th ed. | 00050311 | 03/08/2021 | C-3 | 03/08/2021 | Books | ||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 02/02/2013 | trim education | 658.8342C393 H314c 11th ed. | 00050312 | 03/08/2021 | C-4 | 03/08/2021 | Books | ||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 02/02/2013 | trim education | 658.8342C393 H314c 11th ed. | 00050313 | 03/08/2021 | C-5 | 03/08/2021 | Books | ||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 01/15/2011 | Mullick & Brother | 658.83420973 H314c 11th ed. | 00049909 | 03/22/2021 | C-1 | 03/22/2021 | Books | ||||
| Dewey Decimal Classification | Fiction | IBA Library | IBA Library | General Stacks | 01/15/2011 | Mullick & Brother | 658.83420973 H314c 11th ed. | 00049910 | 03/22/2021 | C-2 | 03/22/2021 | Books |