Global marketing /
Keegan, Warren J.
Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa. - 9th ed. - xx, 604 pages ; 28 cm.
Revised edition of the authors' Global marketing, 2015.
9780134129945 (alk. paper) 0134129946 (alk. paper)
2015022265
Export marketing.
HF1416 / .K443 2017
658.8/4
Global marketing / Warren J. Keegan, Lubin Graduate School of Business, Pace University, New York City and Westchester, New York, Mark C. Green, Department of Business Administration and Economics, Simpson College, Indianola, Iowa. - 9th ed. - xx, 604 pages ; 28 cm.
Revised edition of the authors' Global marketing, 2015.
9780134129945 (alk. paper) 0134129946 (alk. paper)
2015022265
Export marketing.
HF1416 / .K443 2017
658.8/4