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Integrated advertising, promotion, and marketing communications /

Clow, Kenneth E.,

Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University. - 8th ed. - United Kingdom : Pearson, c2018. - 508p. : color illustrations ; 27 cm.

Includes bibliographical references (pages 447-461) and indexes.

ISBN: 978129222269 129222269

Subjects--Topical Terms:
Communication in marketing.
Advertising.

Dewey Class. No.: 658.827

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