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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.

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Material type: Text

TextPublication details: United Kingdom : Pearson, c2018.Edition: 8th edDescription: 508p. : color illustrations ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IBA Library General Stacks	Fiction	658.827 C648i (Browse shelf(Opens below))	C-1	Available		00051161
Books	IBA Library General Stacks	Fiction	658.827 C648i (Browse shelf(Opens below))	C-2	Available		00051162

Includes bibliographical references (pages 447-461) and indexes.

BBA.

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