Integrated advertising promotion and marketing communications /
Clow, Kenneth E.
Integrated advertising promotion and marketing communications / by Menneth E. Clow, Donald Baack. - 9th ed. - New york : Pearson . - v, 469p. : illus. ; 26cm.
9781292411217
658.827C648i
Integrated advertising promotion and marketing communications / by Menneth E. Clow, Donald Baack. - 9th ed. - New york : Pearson . - v, 469p. : illus. ; 26cm.
9781292411217
658.827C648i