Integrated advertising promotion and marketing communications / (Record no. 410)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00649nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241117134005.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241117b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292411217 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIB |
| Transcribing agency | BD-DhUIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827C648i |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 9 (RLIN) | 56 |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated advertising promotion and marketing communications / |
| Statement of responsibility, etc. | by Menneth E. Clow, Donald Baack. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New york : |
| Name of publisher, distributor, etc. | Pearson . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | v, 469p. : |
| Other physical details | illus. ; |
| Dimensions | 26cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing communications. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald. |
| 9 (RLIN) | 55 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IBA Library | IBA Library | General Stacks | 11/17/2024 | Purchase | 658.827C648i | 00051523 | 11/17/2024 | C-1 | 11/17/2024 | Books |