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Marketing 4.0 : moving from traditional to digital /

Kotler, Philip,

Marketing 4.0 : moving from traditional to digital / Marketing four point zero by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Canada : Wiley, c2017. - xix, 184 pages ; 24 cm.

Includes index.

9781119341208 (cloth)


Marketing.
Internet marketing.

658.8
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