Marketing 4.0 : moving from traditional to digital /
Kotler, Philip,
Marketing 4.0 : moving from traditional to digital / Marketing four point zero by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Canada : Wiley, c2017. - xix, 184 pages ; 24 cm.
Includes index.
9781119341208 (cloth)
Marketing.
Internet marketing.
658.8
Marketing 4.0 : moving from traditional to digital / Marketing four point zero by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Canada : Wiley, c2017. - xix, 184 pages ; 24 cm.
Includes index.
9781119341208 (cloth)
Marketing.
Internet marketing.
658.8