Normal view MARC view ISBD view

Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / by Naresh K. Malhotra, Satyabhushan Dash. - 6th ed. - Delhi : Pearson, c2010. - xxviii, 948 p. : ill. ; 27 cm.

Includes bibliographical references (p. 834-873) and index.

ISBN: 978813173181

Subjects--Topical Terms:
Marketing research.
Marketing research--Methodology.

Dewey Class. No.: 658.83

Place hold
Print
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)