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Marketing research : (Record no. 63)

MARC details
000 -LEADER
fixed length control field	00761cam a22002414a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	BD-DhUIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20210320115022.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	090324s2010 nju b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978813173181
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Transcribing agency	DLC
Modifying agency	BD-DhUIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.83
Edition number	22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Malhotra, Naresh K.
9 (RLIN)	124
245 10 - TITLE STATEMENT
Title	Marketing research :
Remainder of title	an applied orientation /
Statement of responsibility, etc.	by Naresh K. Malhotra, Satyabhushan Dash.
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Delhi :
Name of publisher, distributor, etc.	Pearson,
Date of publication, distribution, etc.	c2010.
300 ## - PHYSICAL DESCRIPTION
Extent	xxviii, 948 p. :
Dimensions	27 cm.
Other physical details	ill. ;
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 834-873) and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	BBA.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research.
9 (RLIN)	97
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing research
General subdivision	Methodology.
9 (RLIN)	125
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Dash, Satyabhushan.
9 (RLIN)	126
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Koha item type	Books

Holdings
Source of classification or shelving scheme	Collection code	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050057	03/20/2021	C-1	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050058	03/20/2021	C-2	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050059	03/20/2021	C-3	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050060	03/20/2021	C-4	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050061	03/20/2021	C-5	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050062	03/20/2021	C-6	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050063	03/20/2021	C-7	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050064	03/20/2021	C-8	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050065	03/20/2021	C-9	03/20/2021	Books
Dewey Decimal Classification	Fiction	IBA Library	IBA Library	General Stacks	08/16/2011	Mullick & Brother	658.83 M249m	00050066	03/20/2021	C-10	03/20/2021	Books