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IMC : using advertising and promotion to build brands /

Duncan, Tom

IMC : using advertising and promotion to build brands / by Tom Duncan. - 1st ed. - Boston : McGraw-Hill, c2002. - xxxii, 783 p. : ill. (chiefly col.) ; 28 cm.

Includes bibliographical references and index.

ISBN: 025621476X (alk. paper)

Subjects--Topical Terms:
Branding (Marketing)

Dewey Class. No.: 658.827

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