IMC : using advertising and promotion to build brands / by Tom Duncan.

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Material type: Text

TextPublication details: Boston : McGraw-Hill, c2002.Edition: 1st edDescription: xxxii, 783 p. : ill. (chiefly col.) ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IBA Library General Stacks	Fiction	658.827 D912i 1st ed. (Browse shelf(Opens below))	C-1	Available		00049887

Includes bibliographical references and index.

BBA.

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