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Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M.G.Parameswaran and Isaac Jacob.

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Material type: Text

TextPublication details: India: Pearson, c2013.Edition: 4th edDescription: xxix,586 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	IBA Library General Stacks	Fiction	658.827 K29s (Browse shelf(Opens below))	C-1	Available	00050974
Books	IBA Library General Stacks	Fiction	658.827 K29s (Browse shelf(Opens below))	C-2	Available	00050975
Books	IBA Library General Stacks	Fiction	658.827 K29s (Browse shelf(Opens below))	C-3	Available	00050976
Books	IBA Library General Stacks	Fiction	658.827 K29s (Browse shelf(Opens below))	C-4	Available	00050977
Books	IBA Library General Stacks	Fiction	658.827 K29s (Browse shelf(Opens below))	C-5	Available	00050978

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Includes bibliographical references and index.

BBA.

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