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1.
Consumer Behavior : Building Marketing Strategy / by Del I Hawkins, David L Mothersbaugh, Amit Mookerjee. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw Hill, c2011
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.8342C393 H314c 11th ed., ...

2.
Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Amit, Mookherjee. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi : McGraw-Hill Education, c2014
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.834 H314c, ...

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