Normal view MARC view ISBD view

Consumer behavior : building marketing strategy / by Del I. Hawkins, David L. Mothersbaugh and Amit, Mookherjee.

By:

Contributor(s):

Material type: Text

TextPublisher: New Delhi : McGraw-Hill Education, c2014Edition: 12th edDescription: xxxv, 776p. : ill. ; 24 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	IBA Library General Stacks	Fiction	658.834 H314c (Browse shelf(Opens below))	C-1	Available	00050666
Books	IBA Library General Stacks	Fiction	658.834 H314c (Browse shelf(Opens below))	C-2	Available	00050667
Books	IBA Library General Stacks	Fiction	658.834 H314c (Browse shelf(Opens below))	C-3	Available	00050668

Hawkins's name appears first on earlier editions.

BBA.

There are no comments on this title.

to post a comment.