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	1.	IMC : using advertising and promotion to build brands / by Tom Duncan. by Duncan, Tom (Thomas R.) Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002 Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.827 D912i 1st ed.. Place hold Add to cart (remove)
	2.	The origin of brands : how product evolution creates endless possibilities for new brands / by Al Ries and Laura Ries. by Ries, Al Ries, Laura Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : HarperCollins, c2004 Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.827 R559t 2004. Place hold Add to cart (remove)
	3.	Strategic marketing management in Asia : case studies and lessons across industries / foreword by Jaideep Prabhu, University of Cambridge, UK ; endorsements by Jagdish Sheth, Emory University, USA, Katsuri Rangan, Harvard Business School, USA, Abdul Mannan, University Grants Commission, Bangladesh ; edited by Syed Saad Andaleeb, Khalid Hasan, The Nielsen Company; ResInt Canada. by Prabhu, Jaideep C [author of foreword.] Sheth, Jagdish N Rangan, Katsuri Mānnāna, Ābadula Andaleeb, Syed Saad [editor,, contributor.] Hasan, Khalid (Social surveyor) [editor,, contributor.] Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Bingley, UK ; North America : Emerald, c2017 Availability: Items available for loan: IBA Library (6)Location, call number: General Stacks 658.8009 STR 2017, ... Place hold Add to cart (remove)

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