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1.
International marketing / by Michael R. Czinkota, Likka A. Ronkainen by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Cengage Learning India Private Limited, c2013
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.848 C998i 2013, ...

2.
Advertising, promotion and other aspects of integrated marketing communication / Terence A. Shimp, J. Craig Andrews. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia South Western c2013
Availability: Items available for loan: IBA Library (4)Location, call number: General Stacks 658.82 S555a, ...

3.
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Ambi M.G.Parameswaran and Isaac Jacob. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India: Pearson, c2013
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.827 K29s, ...

4.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : PHI Learning, c2013
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.834 SO689c, ...

5.
Bank management & financial services / by Peter S. Rose. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraHill, c2013
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.913321 R797b 2010, ...

6.
Management : principles and practices / by Ricky W. Griffin. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage Learning, C2013
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.4 GRM, ...

7.
Services marketing : Integrating customer focus across the firm / by valarie A. Zeithaml...[at al.]. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw hill ; c2013
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.8Z48s, ...

8.
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.827 K281s 2013.

9.
Marketing analytics : strategic models and metrics / by Stephan Sorger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA : Admiral Press, c2013
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.8 S713m 2013, ...

10.
Financial statement analysis / by Charles H. Gibson, by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South- Western. Cengage Learning , c2013
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 657.3 G448f 2013, ...

11.
What is this thing called science? / by Alan Chalmers. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : McGraw- Hill, c2013
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 501 C436w 2013.

12.
Guyton and Hall textbook of medical physiology / edit by Mario Vaz, Anura Kurpad and Tony Raj. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Philadelphia, Pa. : Saunders/Elsevier, c2013
Other title:
  • Textbook of medical physiology
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 571 H174f 2013, ...

13.
Excellence in business communication / by John V. Thill, Courtland L. Bovée. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 658.45 T441c 2013.

14.
Quantitative methods for business / by David R. Anderson...[et al.]. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Australia : South-Western, Cengage Learning, c2013
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.4033 An23q 2013, ...

15.
Essentials of investments / by Zvi Bodie, Alex Kane, Alan J. Marcus. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : McGraw-Hill/Irwin, c2013
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 332.6 B632e 2013, ...

16.
Supply chain management : strategy, planning, and operation / by Sunil Chopra, Peter Meindl. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.5 C549s 2013, ...

17.
Prinpiples of microeconomics / by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : Mcgraw hil ; c2013
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 338.001 F828p 2013.

18.
Excellence in business communication / by John V. Thill, Courtland L. Bovee and others. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : Pearson ; c2013
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 658.45 T441e 2013, ...

19.
Management : principles and practices / by Ricky W. Griffin. by
Edition: 11ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Cengage, c2013
Availability: No items available.

20.
Thinking fast and slow / by Daniel Kahneman. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Penguin books. c2013
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 153.42K12t2013.

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