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1.
Marketing Research : an applied orientation / by Naresh K.Malhotra. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: UK : Pearson, c2020
Availability: Items available for loan: IBA Library (4)Location, call number: General Stacks 658.83 M249m 2020, ...

2.
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Vanitha, Swaminathan. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: England : Pearson, c2020
Availability: Items available for loan: IBA Library (4)Location, call number: General Stacks 658.827 K29s 2020, ...

3.
Crafting & executing strategy : the quest for competitive advantage: concepts and cases / Arthur A. Thompson...[at al.]. by
Edition: 22nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw-Hill Education, c2020
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.4012 T371c 2020, ...

4.
The Routledge companion to accounting in emerging economies / edited by Pauline Weetman and Ioannis Tsalavoutas. by Series: Routledge companions in business, management and accounting
Edition: 1 Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Routledge, c2020
Availability: Items available for loan: IBA Library (2)Location, call number: General Stacks 330 P328e 2020, ...

5.
Operations management : sustainability and supply chain management / by Jay Heizer. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New york : Pearson, c2020
Availability: Items available for loan: IBA Library (3)Location, call number: General Stacks 658.5H472o 2200, ...

6.
Human resource management / by Gary Dessler. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: USA Peason , c2020
Availability: Items available for loan: IBA Library (5)Location, call number: General Stacks 658.3D441h, ...

7.
The psychology of money : timeless lessons on wealth greed and happiness / by Morgan Housel. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : Jaico publishing house. c2020
Availability: Items available for loan: IBA Library (1)Location, call number: General Stacks 150H842p2020.

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