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Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller, Vanitha, Swaminathan.

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Material type: Text

TextPublication details: England : Pearson, c2020.Edition: 5th edDescription: 621p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	IBA Library General Stacks	Fiction	658.827 K29s 2020 (Browse shelf(Opens below))	C-2	Available	00051243
Books	IBA Library General Stacks	Fiction	658.827 K29s 2020 (Browse shelf(Opens below))	C-3	Available	00051244
Books	IBA Library General Stacks	Fiction	658.827 K29s 2020 (Browse shelf(Opens below))	C-1	Available	00051233
Books	IBA Library General Stacks	Fiction	658.827 K29s 2020 (Browse shelf(Opens below))	C-4	Available	00051245

Includes bibliographical references and index.

BBA.

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