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IMC using advertising and promotion to build brands /

Duncan, Ton.

IMC using advertising and promotion to build brands / by Tom Duncan,. - 1st ed. - New york : Macgrow hill. - xxxii, 783p. : illus. ; 27cm.

ISBN: 025621476-x

Subjects--Topical Terms:
Brand management.

LC Class. No.: 658.827

Dewey Class. No.:

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