IMC using advertising and promotion to build brands / (Record no. 447)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241202170435.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241202b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 025621476-x |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIB |
| Transcribing agency | BD-DhUIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22ed. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Duncan, Ton. |
| 9 (RLIN) | 899 |
| 245 ## - TITLE STATEMENT | |
| Title | IMC using advertising and promotion to build brands / |
| Statement of responsibility, etc. | by Tom Duncan,. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New york : |
| Name of publisher, distributor, etc. | Macgrow hill. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 783p. : |
| Other physical details | illus. ; |
| Dimensions | 27cm. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand management. |
| 9 (RLIN) | 900 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
No items available.