Strategic brand management: building measuring and managing brand equity/
Keller, Kevin Lane.
Strategic brand management: building measuring and managing brand equity/ - 5th ed. - India. Pearson. c2020 - xxx, 642p. : illus. ; 24cm
658.827
Strategic brand management: building measuring and managing brand equity/ - 5th ed. - India. Pearson. c2020 - xxx, 642p. : illus. ; 24cm
658.827
