Strategic brand management: (Record no. 649)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00609nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251102145425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251102b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUIB |
| Transcribing agency | BD-DhUIB |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | 658.827 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 72 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management: |
| Remainder of title | building measuring and managing brand equity/ |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | India. |
| Name of publisher, distributor, etc. | Pearson. |
| Date of publication, distribution, etc. | c2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 642p. : |
| Other physical details | illus. ; |
| Dimensions | 24cm |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | BBA. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vanitha, Seaminathan. |
| 9 (RLIN) | 1074 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ambi M. G. Parameswaran. |
| 9 (RLIN) | 1075 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | IBA Library | IBA Library | General Stacks | 10/28/2025 | Purchase | 658.827 KES | 00051690 | 11/02/2025 | C-1 | 11/02/2025 | Books | |||||
| Dewey Decimal Classification | Non-fiction | IBA Library | IBA Library | General Stacks | 10/28/2025 | Purchase | 658.827 KES | 00051691 | 11/02/2025 | C-2 | 11/02/2025 | Books |