Marketing management : a strategic, decision-making approach / by Harper W. Boyd, Jr. ... [et al.].

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TextPublication details: Boston, Mass. : McGraw-Hill, c2002.Edition: 4th edDescription: xxi, 594 p. : ill. ; 25 cmISBN:

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	IBA Library General Stacks		Fiction		658.8 B692m 2002 (Browse shelf(Opens below))				C-1	Available			00048111
	Books	IBA Library General Stacks		Fiction		658.8 B692m 2002 (Browse shelf(Opens below))				C-2	Available			00048112

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Includes bibliographical references and indexes.

BBA.

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