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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch , Michael A. Belch.and Keyoor, Purani. - 9th ed. - New Delhi : McGraw-Hill, c2012. - xliii, 1016 p. : ill. ; 24 cm.

ISBN: 978125902685

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1

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