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Advertising and promotion : an integrated marketing communications perspective / George E. Belch , Michael A. Belch.and Keyoor, Purani.

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Material type: Text

TextPublication details: New Delhi : McGraw-Hill, c2012.Edition: 9th edDescription: xliii, 1016 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	IBA Library General Stacks	Fiction	659.1 B419a 2013 (Browse shelf(Opens below))	C-1	Available		00050350
Books	IBA Library General Stacks	Fiction	659.1 B419a 2013 (Browse shelf(Opens below))	C-2	Available		00050351

BBA.

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