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Advertising and promotion : (Record no. 34)

MARC details
000 -LEADER
fixed length control field 00832cam a2200265 a 4500
001 - CONTROL NUMBER
control field 16488152
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210313120854.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101004s2012 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978125902685
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BD-DhUIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
Fuller form of name (George Edward),
9 (RLIN) 46
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch , Michael A. Belch.and Keyoor, Purani.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 1016 p. :
Other physical details ill. ;
Dimensions 24 cm.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name BBA.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 22
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
9 (RLIN) 23
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
9 (RLIN) 24
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 25
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Purani, Keyoor.
9 (RLIN) 64
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 09/25/2013 Trim education 659.1 B419a 2013 00050350 03/13/2021 C-1 03/13/2021 Books
    Dewey Decimal Classification     Fiction IBA Library IBA Library General Stacks 09/25/2013 Trim education 659.1 B419a 2013 00050351 03/13/2021 C-2 03/13/2021 Books
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